ProLine
ProLine reaches in-market roofing prospects on LinkedIn
In the first two weeks we interacted with over 200 in-market prospect accounts on LinkedIn. We will easily hit organic acquisition targets month over month.
Challenge
ProLine sells a CRM to residential roofing contractors. Its buyers are on LinkedIn, but they are a small slice of a very large network, and they rarely post the words a keyword search would catch. Following them by hand meant scrolling feeds and hoping.
Solution
ProLine set up a LinkedIn user monitor: a Ghost that follows a list of prospect accounts and reads every post they publish against a goal written in plain English. Posts that fit arrive as Finds, each with Ghost’s logic and a suggested comment in ProLine’s voice. The team reviews each one and takes the action themselves.
Results
In the first two weeks the team interacted with over 200 in-market prospect accounts on LinkedIn, and expects to hit its organic acquisition targets month over month.