A LinkedIn Ghost comes in three kinds. The LinkedIn post finder reads posts that match your search queries. The LinkedIn user monitor reads every post from a list of people, whether you paste the profiles or describe them by job title, industry, location, and school. The LinkedIn company monitor does the same for company pages. Each Ghost is one of the three, so a team usually runs a post finder for the market and a user monitor for its named accounts.
Every post is read with its author in view. Filters on the poster’s title, industry, location, and company size narrow what the Ghost reads, and the goal decides what it keeps.
A good LinkedIn goal names the role and company you want to hear from, the situation that makes a post worth a reply, and who to skip. Vendors, recruiters, and job seekers match the same words as buyers, so say so. The more descriptive, the better.
Suggested actions on LinkedIn are a comment, a reaction, a connection request, a repost or a quote, drafted in your voice for you to send.