Use cases
Six ways teams put a Ghost to work, from lead generation to social listening.
Brand awareness
Show up in the threads where people are already asking about your category, with a useful answer from a real person instead of an ad.
Sales, GrowthLead generation
Find the people saying out loud that they are unhappy with what they use today, and reach them before they open a spreadsheet of alternatives.
Marketing, GrowthMarket research
Read what your market says when it thinks you are not listening, with a Ghost that keeps the posts that answer your question.
SalesProspect monitoring
Follow the people on your target list and hear about the new role, the reorg or the hiring push the same day they post it.
Communications, MarketingSocial listening
Hear every mention of your brand and every complaint about your category, and answer the ones that need a person within the hour.
SalesSocial selling
Comment on the right posts every week, as yourself, with a Ghost doing the reading and you doing the talking.