Lead generation
Find the people saying out loud that they are unhappy with what they use today, and reach them before they open a spreadsheet of alternatives.
The perfect Find is an engineer or engineering leader complaining about their observability bill or asking what people use instead of Datadog or New Relic. Skip vendors, recruiters, and retweets of pricing news. I want to engage because a team that is angry about a bill is usually evaluating alternatives this quarter.
Who this is for
Sales and growth teams at companies that win when a buyer is switching. If your best deals start with “we are looking at alternatives”, the posts where people say that are your pipeline.
How a Ghost does it
Write the search queries around the pain, not your product: the incumbent’s name, the word people use when they are fed up, the question they ask when they start looking. Then write the goal so the Ghost knows who counts. A job title, a company size, a stated timeline, and the posts to skip.
Tracelight, a small observability startup, runs the Ghost above on X every hour. It reads every post about a Datadog bill, ignores the vendors and recruiters, and keeps the engineers who sound ready to move.
What you get
Finds with the poster’s profile, the Ghost’s logic, its confidence, and a suggested reply. Take the action from PitchGhost or from Slack, and send the contact to your CRM with the post that started it. Nothing goes out until a person on your team hits the button.
Half of our inbound last quarter started as a reply to somebody complaining about a bill. The Ghost found the post, one of us wrote the reply.