Brand awareness
Show up in the threads where people are already asking about your category, with a useful answer from a real person instead of an ad.
The perfect Find is a backpacker asking which tent or shelter to buy for a specific trip, or sharing a gear list and asking for feedback. Skip posts selling used gear, giveaway threads and anything about car camping. I want to engage because a useful answer from our team gets read by everyone else planning the same trip.
Who this is for
Marketing and growth teams at brands that sell into a community with opinions. Outdoor gear, developer tools, specialty food, anything people research in public before they buy. You want to be part of the conversation without paying for every impression.
How a Ghost does it
Pick the platform where your buyers ask questions. Give the Ghost the search queries a customer would type, then write the goal: the post you want to answer, the ones to skip, and why a reply is worth your time. Every few hours it reads every post that matched the queries and keeps the ones at or above your match threshold.
Ridgeline Supply, a small outdoor gear brand, runs the Ghost above on Reddit. It reads gear-list threads and tent questions, drops the resale posts and giveaways, and hands the team the questions a real answer would help with.
What you get
A short list of Finds, each with the Ghost’s logic and a suggested comment written in your voice. Someone on your team reads it, edits it, and posts it as themselves. Over time the brand shows up in the threads people search for months later, next to answers that actually helped.
We stopped posting into the void. Now we show up where people are already asking, and the answers keep getting found months later.