Market research
Read what your market says when it thinks you are not listening, with a Ghost that keeps the posts that answer your question.
The perfect Find is a podcaster comparing hosting platforms, explaining why they switched, or asking for a feature no host offers. Skip posts promoting an episode, sponsorship requests and anything about microphones. I want to engage because the reasons people switch tell us what to build next.
Who this is for
Product, marketing, and growth teams who want the unprompted version of customer feedback. Surveys tell you what people say when asked. Reddit and Facebook groups tell you what they say to each other.
How a Ghost does it
Write queries for your category and the names in it, then write a goal that is a research question: why do people switch, what do they wish existed, what do they warn each other about. The Ghost reads every matching post once a day and keeps the ones that answer the question.
Wavelength, a podcast hosting platform, runs the Ghost above on Reddit. It reads every thread comparing hosts, drops the episode promos and microphone debates, and keeps the posts where someone explains why they left.
What you get
A running set of Finds you can search and tag. Each one carries the Ghost’s logic, so you can see why it counted. Reply when a thread deserves it, or leave the replying out and use the Ghost as a reading service for the team.
Our roadmap used to come from the loudest customer. Now it comes from a few hundred Reddit threads a month, read for us.